In 2010, it seemed all but impossible to escape bedbug infestation and paranoia in New York City. Almost everyone knew someone that had to deal with them; I remember guilt-ridden conversations of how to politely escape social gatherings at the homes of friends who had had them.
That year was the peak of bedbugs in New York. The Department of Housing Preservation and Development reports that infestation cases have been falling since then; last year’s case number—2,268—is less than half of what it once was.
Nevertheless, bedbugs are still a huge concern for the hospitality industry. The reason isn’t merely the bugs themselves, but how travelers choose their accommodations these days: online, guided by the reviews of their fellow travelers. And those online reviews can do real damage to a hotel if there is just the slightest hint of a bedbug infestation.