Hershey’s Will Start Selling Meat Bars

No beef in this one.   (AP Photo/Charlie Riedel)

(Newser) – It’s what every young child desperately saves his or her allowance for: the chance to go to the supermarket and buy a delicious Hershey’s … blueberry barbecue beef bar. Yes, that’s a meat bar, though “we aren’t going out there saying it is a meat bar,” a Hershey’s marketing VP tells the Wall Street Journal. “We’re saying it is a Krave bar.” For any non-dried-meat aficionados, Krave currently exists, it being a beef jerky line Hershey acquired in 2015 that turns out jazzed-up flavors like pineapple orange. The chocolate king’s line of Krave protein bars, which debut in August, are geared toward the health-minded. “It is a very low-calorie, high-protein choice,” Shane Chambers, the GM of Krave Pure Foods, told Food Business News last month.

continue http://www.newser.com/story/224163/hersheys-will-start-selling-meat-bars.html

Categories: Uncategorized

Post navigation

Comments are closed.

Create a free website or blog at WordPress.com.

%d bloggers like this: