As Facebook continues to grapple with its role in proliferating “fake news” amidst the heated U.S. election this year, it has another showdown looming on the horizon — this one with the music industry. In the wake of NMPA president/CEO David Israelite‘s op-ed in Billboard in October, in which he called out the social media giant for hosting videos with copyrighted music without securing licensing deals or paying creators, Facebook is working to develop a copyright identification system — similar to YouTube’s Content ID — that would find and remove videos containing copyrighted music, a source tells Billboard. The story was first reported by the Financial Times.
“In a recent snapshot search of 33 of today’s top songs, NMPA identified 887 videos using those songs with over 619 million views, which amounts to an average of nearly 700,000 views per video,” Israelite wrote in his op-ed, noting that many of the videos are fan-created cover songs — and that none have been licensed by the publishing industry. “In reality, the scope of the problem is likely much greater because, due to privacy settings on Facebook, it’s almost impossible to gauge the true scale.”