Back in March, Twitter introduced its algorithmic timeline. This feature highlights and displays the most interesting and popular tweets on a user’s timeline, not anymore in reverse-chronological order. Now, Twitter will be applying a similar concept to its search results, where Twitter will yield “algorithmically relevant tweets” from this point onwards.
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In a blogpost updated personally by Lisa Huang, Twitter’s Senior Software Engineer for Search Quality explained that search results in reverse chronological order may not display “what the searchers are looking for”.
To cater cultivated search results, the team tapped into user’s behavioral data where both attributes of Tweets are shown alongside with consumer’s reaction.