Augmented reality startup Magic Leap is being sued for sexual discrimination by an executive who was hired to help it appeal to women.The company, a startup best known for securing a valuation in the billions despite never publicly demonstrating its technology, is being sued by Tannen Campbell, its former head of, and later vice-president of, strategic marketing and brand identity.Campbell alleges that, in her first few months at Magic Leap, she was asked to put together a presentation to highlight the lack of gender diversity in the company. In her case, filed in the southern district court of Florida, she alleges it took seven months to get chief executive, Rony Abovitz, to attend the presentation, and when he did he left halfway through. Campbell never managed to present the second half.A year later, another Magic Leap employee, Rachna Bhasin, was asked to head up what the filing describes as “a ‘female brain trust initiative’ – the ‘FBI’”. Bhasin, Campbell and five other women from the company were involved in the initial meeting, in May 2016, alongside Abovitz, the vice-president of product design, Gary Natsume, and “a couple of male members of his team”.
Female exec hired to help Magic Leap appeal to women sues for sex discrimination