Starbucks CEO’s refugee comments sour customer views of chain 

Starbucks Corp’s vow to hire thousands of refugees after President Donald Trump’s first executive order that temporarily banned travel from seven mostly-Muslim nations appears to be hurting customer sentiment of the coffee chain.Trump supporters have used Twitter, Facebook and other social media sites to call for a boycott since Jan. 29, when Starbucks Chief Executive Howard Schultz vowed to hire 10,000 refugees over five years in the countries where it does business.Schultz in a letter to employees said the promise of the American Dream was “being called into question” and that “the civility and human rights we have all taken for granted for so long are under attack.”YouGov BrandIndex, which tracks consumers’ sentiment toward companies and their willingness to purchase from those brands, noted that the data around this boycott is different because both measures are declining.

Source: Starbucks CEO’s refugee comments sour customer views of chain – survey

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