McDonald’s Snapchat job applications: ‘Snaplications’ are a world first

The fast-food giant has teamed up with Snapchat to launch a McDonald’s-themed filter for the photo messaging app, with jobseekers invited to try on the uniform and send a 10-second video application.Launching on today, the “Snaplications” campaign is being billed as a first for both companies. Once the application is reviewed, McDonald’s will send users back to the digital careers hub where they can download an application form.McDonald’s employs about 106,000 Australians, with 65 per cent under the age of 18. In Australia, Snapchat has more than four million daily users, 82 per cent of whom are young people.“I’ve learnt a lot about Snapchat recently from my 14-year-old daughter,” said Shaun Ruming, chief operating officer of McDonald’s Australia.

Source: McDonald’s Snapchat job applications: ‘Snaplications’ are a world first

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