In turbulent times there is something emotionally powerful about reliability in and of itself. Facebook, for all its faults, is reliable. I can bet on Facebook being up and available more often than the Internet connection I rely on to access it. Hell, it works more reliably than my toilet. Changes to the site trigger cascades of stories and opinions about user experience which, really, goes to show how infrequently Facebook makes major alterations to core functions. You don’t have to like Facebook as a company or as a product to acknowledge that it is stable and works as intended more often that most other things. This transcendent reliability—a steadfast infrastructure of emotive communication and identity construction—has become Facebook’s core service. You may not like what you see in your timeline, but the timeline will be there.Watching an organization embed itself into the lives of nearly a third of the global population is a strange thing. To be a common tread across all of those lives is to be as unthreatening or uncontroversial as possible. Conversely, it was only a matter of time before Facebook played host to something deeply disturbing like a murder, or even world-changing like a reactionary election. This tension between striving for unassuming background service and inevitable host to calamity goes a long way towards explaining why Mark Zuckerberg is traveling across the U.S and writing 6,000-word manifestos about community, despite the fact that most Facebook users aren’t Americans and Facebook is not a community. Shoring up good will in the most powerful nation on the planet is not only good business, it is tapping into a tradition of American progressivism that is so embedded in our daily lives we can’t recognize it when we see it enacted. It is the water we swim in and Mark Zuckerberg wants to tint it Facebook blue.
Keeping America Compatible with Facebook