As anyone who has been to the cinema recently will tell you, Hollywood are currently pumping out franchises and sequels like original concepts never existed.
We’ve had Pirate of the Caribbean 5: Salazar’s Revenge, Transformers 5: The Last Knight**, The Mummy, Cars 3, King Arthur: Legend of the Sword, Alien: Covenant, Baywatch, and Despicable Me 3, all within almost two months.
As a seeming result of “franchise fatigue”, each of these has underperformed to some degree in the United States, failing to match the only two blockbusters that have managed to do notably well this Summer: Wonder Woman and Guardians of the Galaxy Vol. 2.
The current state of cinema was been brought to a head over the weekend with the release of Despicable Me 3, the threequel opening to $72.4 million, down from an expected $85 million and below both Despicable Me 2 and spinoff Minions, according to The Hollywood Reporter.