Here’s why you do it: If you stop moving, your car will start serving you ads on the dashboard, maybe for anti-itch cream because it knows you’re going shopping after a hike in poison oak country.
Santa Clara auto-tech firm Telenav has just announced an “in-car advertising platform” for cars that connect to the internet.
Telenav wants to sell the system to major auto manufacturers.
And although it’s probably the last thing many consumers want, vehicle owners will pay more for connected-car services if they decline the ads.
“This approach helps car makers offset costs related to connected services, such as wireless data, content, software and cloud services,” a spokeswoman for Telenav said Jan. 5.