Flamin Hot Cheetos-Inspired Movie in Works From Fox Searchlight

Fox Searchlight and DeVon Franklin are set to produce the film “Flamin’ Hot,” which will tell the true story of Richard Montanez, who rose from humble beginnings to a successful businessman when he created a food phenomenon — Flamin’ Hot Cheetos.Fox Searchlight nabbed the project in what was a highly competitive sale, with multiple studios vying for the project.The film follows Montanez, the son of an immigrant, who grew up as a migrant farm worker picking grapes in the fields of Southern California before becoming a janitor at Frito-Lay. It was while working at the company that Montanez came up with the idea to create Flamin’ Hot Cheetos, transforming the Frito-Lay brand into a pop culture phenomenon and disrupting the entire food industry in the process. Now commonly referred to as the Godfather of Multicultural Marketing, it was that initial idea that would spark a billion-dollar brand and catapult him from janitor to elite corporate executive.

Source: Flamin Hot Cheetos-Inspired Movie in Works From Fox Searchlight – Variety

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