“When life gives you arcane laws, make lemonade.”
And call Legal-Ade.
That’s the message Kraft Heinz’s lemonade brand Country Time is selling to young entrepreneurs and their summertime businesses.
That would be: children and their lemonade stands.
More specifically: children who get fined for running lemonade stands without a permit.
Take Autumn Thomasson, a 6-year-old California girl with long blonde hair and gold nail polish.
“My lemonade stand got shut down because I didn’t have a permit,” Thomasson said in a Legal-Ade video. “It was unfair.”
Now, Country Time wants to assure Thomasson and all lemon squeezers under 5 feet tall that this summer, things will be different.
“We heard a couple of these stories happening and frankly, didn’t believe that they were real,” said Adam Butler, Kraft Heinz’s general manager for beverages and nuts. “You look into it and, wow, this is actually real. We huddled up and decided we’ve got to do something about this.”